Freshfields consolidates event activity, gaining efficiencies and greater oversight
Introduction
Freshfields is a global law firm who have been using Eventogy for all its events. From internal gatherings to client meetings, the all-in-one platform enables Freshfields to run multiple types of events such as topical meetings or client events that are designed to address specific legal challenges. They also host events that deal with topical issues, such as addressing new leaderships in politics, or changes in energy prices.
The complement of tools and features offer big advantages to Freshfields, allowing them to use the entire Eventogy suite of applications to manage all their event data under a single ecosystem. It makes it much easier for the organisation to track results and optimise their campaign success rate.
According to Craig Ashton-Chalmers, Senior Global Manager of CRM & MarTech at Freshfields, the company loves how easy Eventogy is to use.
They now take advantage of the many features Eventogy offers, such as microsites and mobile apps and use them increasingly “In a way that is hugely improving our event management processes”. Freshfields sends out invitations through Eventogy and tracks RSVPs amongst a plethora of other metrics, such as attendee demographics, which then transfers back into their integrated CRM, Salesforce, where they can analyse everything in one place so they have a unified view of what happened at each event.
“One platform used globally, for all our events”
As a law firm operating globally, Freshfields needs to provide a consistent stream of information and support to its attendees, no matter their location or time zone, an experience their previous system had not been able to deliver upon. Eventogy’s unified platform now provides Freshfields attendees with a single go-to point for all their event information — and their attendees are thrilled with the results. “I think it’s a much more consistent approach that we now have” said Craig. “one platform used globally for all our events.”
With the use of Eventogy’s templates, the look and feel of fully branded Freshfields events websites remain consistent across devices and browsers. This makes it easier for both attendees and organisers, who can easily find what they need without the confusing side effect of having to navigate through different platforms and tools.
Plus, instead of relying on multiple different marketing systems, Freshfields has been able to consolidate all its efforts into one global approach: one app for users who want to see details about upcoming events; one app for organisers who need help managing RSVPs; and one email template when confirming an attendee’s attendance.
Would you recommend Eventogy?
“The process in which events are created and managed is easy. It makes sense to the end user what they’re supposed to do without too much knowledge about the platform. From the client experience, it’s very streamlined, it’s very professional, it’s very clear, and it comes with a mobile app.” Said Craig.
“So for us, it makes complete sense. The other aspect is the company behind the product. We believe in their ethos and we believe in the professionalism behind the management team. So I think with Eventogy you get a good product that is backed by good values behind the scenes.”
