Research shows the power of events is stronger than ever. In some shape or other, conferences, exhibitions, brand activations, experiential and other type of events account for 25 per cent of the average B2B marketing budget. And that spend isn’t about the number of events, it’s about their quality, their interactivity and their legacy.
For this week’s contributor blog topic, our event manager contributor explores influencer marketing in events. Here are her thoughts on being a event professional influencer and how to get started in influencer marketing;
Data has been the headline act at events in the 21st century. The forms customers fill in to buy tickets, to register for an exhibition, to enter a session at a conference or a competition at an awards ceremony, all help to shape the next time.
It’s too late to be writing about GDPR. The legislation is weeks away. But in many ways, it’s a good time to focus on last-minute preparations and make sense of a task that will rumble on well beyond May. The seminar organised by Eventogy last week made me realise that despite the influx of repermissioning emails and advice articles, the vagueness of concepts like ‘data’ and ‘consent’ still makes GDPR an anxious topic. Here’s a summary of the talk I gave on how marketing managers can relax and get ready.
Continuing our blog series from our event planner contributor, this week she gives her advice on organising catering for events. Here are her tips and recommendations when planning the food and drink for your event.
We’re excited to introduce a guest writer to our blog. She is a prominent corporate event manager who will be drawing from her experience and providing insight in the world of events.
Live polls are surprisingly versatile. They don’t just provide you with an excellent way of interacting with your guests, but also help you to track satisfaction and gather feedback about your event in real time. They can even help give your attendees a more personalised experience, something we’ve discussed in the previous blog. We think it’s an immensely useful function, which Eventogy has deployed in our apps for many of our clients. From our experience, we’ve highlighted five ways live polls improve your audience interaction and engagement.
It’s never a good experience for your guests to spend most of their time waiting in lines and attendees certainly don’t want to be welcomed by long queues. You might have heard horror stories about attendees waiting in the wind and rain to enter an event, or maybe you’ve personally queued for hours only to find out it’s already over capacity, or you’ve missed the deadline for entry. We’ve put together five key points to help you avoid this at your own event, and boost your attendees’ satisfaction.
In several of our previous blogs, we’ve highlighted the importance of giving your attendees a more personal experience. With perhaps hundreds of people passing through the doors of your event, it can be a challenge to make your guests feel as if their time and individual contributions matters. That’s why it’s so vital to offer your guests an experience that seems personal to them. By making just a few small changes, you can make it seem as if every aspect of your event has the enjoyment and investment of the individual at its heart.
Making it as an event professional requires a particular set of skills. Some of them are learned naturally over a long career, while others are easy to pick up and develop. Here is a list of those few important qualities that the very best event planners and event managers possess, and also tips to improve and develop your own skills.